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4 Bath Product Trends to Know About This Summer
Author: Wholesale Supplies Plus
Wednesday, April 20, 2022

Summer is almost here, and it's time to make room in your life, and your business, for all the new and exciting things on the horizon. It's time to look at your product offerings and figure out what's working for you, what your customers want and how you can integrate new and exciting product and industry trends into your own business. For instance, the stresses of the last couple of years, combined with millennials and Gen Z getting older, has led to a focus on self-care and holistic well-being that perfectly aligns with bath products.

There's so much going on in the bath industry right now, but we rounded up some Summer bath trends that we think will help your business grow into the next season and beyond.

Self-Care

Self-care has always been a tried-and-true selling point for bath products because they really go hand in hand. Whether you're cleansing or protecting your skin, or just taking a quiet moment for yourself away from the stresses of the day, these products are all about your customers building a relaxing haven of their own. Related closely is holistic well-being, the idea that taking care of your body can positively affect social, spiritual and other aspects of your life.

When thinking about how you can incorporate self-care into not only your marketing, but your products themselves, it's important to look at ingredients that have relaxing properties. For example, incorporating the stress-relief of aromatherapy by using fragrances and essential oils in your products. Bath bombs are a great way to do just that, and you can use our Basic Bath Bombs Kit to get started right away.

Making holistic products for well-being isn't witchcraft. It's about products that have real benefits for your customers. Certain bath salts, for example, have the benefit of building your body's immunity, can ease achy muscles or cleanse the skin. If you're interested in starting to incorporate bath salts into your product line, try our Basic Bath Salts Kit to get you started.

Sustainability

We’re all worried about leaving a better world for those that come after us, and that’s why sustainability is such a concern for so many of your customers. Just like the holistic products mentioned above, there isn’t some specialized, scientific principle you need to study to engage in sustainability, it’s just about being thoughtful and intentional with your product and packaging decisions.
 
Makers and customers alike will appreciate the use of organic/natural ingredients in their products, as well as making sure to incorporate more plastic-free, recyclable packaging. Bubble bars are an easy product to wrap in paper packaging, and the Basic Bubble Bars Kit can get you a head start on making them a new staple of your line. 

Instagram-Worthy Products

If you’ve been making and selling your own bath products for a while now, you’ve no doubt seen what a great tool Instagram can be for marketing new products, connecting with your customers and staying on top of trends. However, there’s always room for improvement and you need to make sure you’re always looking for ways to make your products stand out.
  • Do some research on your competitors’ feeds and see if your packaging needs an upgrade to stand out. What colors pop on screen? What displays catch your eye?
  • Are you making reels and stories? Inject your personality into your marketing, talk about your journey. Let your customers see the person behind the brand because when it comes down to it, YOU are the brand. 
  • Invest in a ring light, display stands or other products that can help you make content that will catch your customer's eye.
  • If all else fails, enlist the help of your favorite photogenic pet!

Men’s Products

I know what you’re thinking, but seriously, guys love a little pampering too. Bath products for men are trending in a big way right now, along with the entire men’s health/beauty industry. At the end of the day, men are interested in self-care and healthy habits as much as women, even though they might not exactly shout it from the rooftops.
 
Take some time to think about and research the types of products, fragrances, etc. that appeal to your new demographic and start incorporating that into your line. Ask your family, friends and neighbors what they use or would like to see. Engage with your customers to get their input, then start with a couple product offerings and test the waters. You could discover a whole new group of customers to sell to.
 
Who knows, we might even have some more info for you on this topic coming soon…





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