Viva Magenta, Pantone’s Color of the Year for 2023, is a vibrant and expressive color that’s described as “brave and fearless,” “rooted in nature,” and “a new signal of strength.” One look at this bold, vital shade of red and your mind will go wild with the creative possibilities.
Every year since 2000, the Pantone Color Institute scours the globe looking for the colors that are making an impact on entertainment, fashion, technology, travel destinations and just about every aspect of our lives, then selects the one hue they believe will set the tone for the coming year.
When you’re thinking about what kind of handmade products you can create that celebrate Viva Magenta, remember that there are more ways the customer can connect to the color than just the shade of the product itself. Fragrance can foster a strong link to color, as well.
That’s why WSP has created a line of fragrance oils to infuse your products with Viva Magenta, inside and out:
The Fragrances:
Viva Magenta Cast your worries away and immerse your senses in a tropical paradise of citrusy-sweet dragonfruit and pineapple, vibrant flamingo flower, plumeria and hibiscus and deep exotic musk.
Sugared Rose PetalsThe scarlet softness of wild rose petals and solar red marigold joins crisp, sunkissed orange and tart, ripe cranberry, along with the deep sweetness of dark plum and fresh coconut water.
Magenta Dahlia & WoodsJust south of the border, bittersweet magenta dahlia mingles with sensual jasmine while crisp pear, juicy grapes and bright bergamot linger among the earthy tones of coastal woods and musk.
Pink Pineapple VanillaThe earthy sweetness of vibrant red beets plays delightfully well with the bright citrus of mandarin, papaya and pineapple flower, while rich honeycomb, sweet musk and vanilla sugar frolic close by.
Try the color and scent of Viva Magenta in products like blush, moisturizing body butters, sugar scrubs and just about any other candle, soap or personal care item you can think of.
