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Creating a Summer Travel Beauty Line
Author: Wholesale Supplies Plus
Thursday, June 23, 2022

4 Ways to Create a Summer Travel Beauty Line

Summer travel is at the top of everyone’s to-do list in 2022, particularly after easing restrictions following two years of COVID-19. 35% of Americans plan to travel more than last year, and travel spending has almost rebounded to pre-pandemic levels. Whether your customers are packing up the car or headed through airport security, it’s the perfect time to introduce a summer travel beauty line to fit those space constraints. Here’s everything you need to know.

#1: Add Travel-Size Products to Your Summer Skincare Line

Creating a skincare line for summer travel is as easy as adding different sizes to your current product offerings. Not only do small containers make your products more convenient for travel and packing, but it also creates a more economical option for specific travel needs. For instance, focus your travel sizes on summer-specific products like beach sprays, sunscreen, and lotion. 

Not only does this let your customer travel with a lighter load, they can also stock up on these seasonal items at a lower price point. For air travel, passengers can carry one plastic baggie holding items that hold no more than 3.4 ounces each. This size is a great starting point for your new summer skincare line.

#2: Use TSA-Friendly Tubes & Bars

While liquid items do come with size restrictions on airlines, products packaged in tubes and bars have more flexibility. In fact, these packages have already been trending in 2022 because of their eco-friendly benefits. But they also present an ideal opportunity to revamp your existing products into a travel-ready line. 

Get creative with lotion, shampoo, conditioner, and perfume to reformat into a solid. Try out our fragrance balm recipe for step-by-step instructions on how to add a unique, TSA-friendly option for your customers.

#3: Incorporate Camping-Friendly Products

Both inflation and increasing volatility in the U.S. economy are causing many families to rethink their summer vacation plans. Instead of flying out to other cities, your customers may instead look for travel options that fit an increasingly tight budget. 2021 welcomed over 9 million first-time campers, and that number is expected to grow this year. 

Tap into this segment of your audience by expanding your product line to include camping-friendly options, especially where amenities are limited. For instance, our new recipe for soap paper offers a fun, easy way to wash hands when there isn’t a sink around! Natural bug spray is another popular product choice when thinking of how to create a beauty line that’s camping-friendly.

#4: Introduce Tropical Fragrances

As we head toward summer, we’re seeing a huge trend in tropical scents. No matter what destination they have in mind, consumers are looking for vacation-friendly notes like tropical fruits, florals, and beachy scents. Not in the mood to create a new product or tackle new packaging? Instead, take an existing product in your line and introduce a new, tropics-inspired version by switching the fragrance oil.  

Need some ideas to get inspired? Try our Paradise Mango & Lychee Fragrance Oil for something new this year that fits the bill! You’ll transport your customers to a sea breeze-filled fantasy even when lounging at the neighborhood pool. Alternatively, explore our entire Beach, Ocean, Rain, and Air fragrance line for more inspiration, from Abalone & Sea to Bergamot & Sea Grass.

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