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4 Trends in Men’s Health and Beauty You Need to Know About
Author: Wholesale Supplies Plus
Friday, June 10, 2022

The past few years have seen a renewed and growing focus on men’s health and beauty, and it doesn’t look like that’ll be stopping anytime soon. In fact, the male beauty and grooming sector is expected to generate global sales of over $81 billion by 2024. Men are sick of the 4-in-1 model that’s been sold to them for years with combination shampoo/conditioner/moisturizer/body wash products. They want customized products that speak to them, and companies are starting to shift their focus to meet that demand.
 
To help our makers capitalize on this growing market, we’re highlighting trends in men’s health that we’re seeing right now so that you can get out in front of this exciting opportunity and incorporate more great men’s products into your own line.

Skincare

As with the women’s health industry, men are starting to get more in-touch with their skincare needs, but are looking for the right “skinvestment.” Men don’t want a product that adds a million steps to their daily regimen. They want simple, sophisticated skincare that’s formulated for their specific skin needs. In fact, products featuring one or two “miracle ingredients” that speak to a specific skin need/condition are flying off shelves, and we’ve got two kits that do just this:
  • Basic Clay Melt & Pour Soap Kit – This product is specifically formulated for people with oily, acne-prone skin. The bentonite clay it incorporates absorbs dirt and oil like a sponge, making it perfect for men looking to dry up oily spots. Of course, those with dry skin should look for something with more moisturizing properties.
  • Basic Tattoo Balm Kit – Tattoo aftercare made easy. Packed with moisturizing butters, almond oil and Vitamin E, this tattoo balm will hydrate, soothe and restore your skin, and keep your new ink looking vibrant as ever.

Grooming

In the last few years, with everyone stuck inside their homes without ready access to barbers or salons, many men started growing out their hair and experimenting with home grooming. The male grooming industry has been blowing up ever since. There’s now a niche lane of male consumers who view their grooming as a form of expression or art, and they’re buying tons of products to keep their hair and beards feeling good and looking even better. Looking to get started with men’s grooming products? Try our Basic Beard Oil Kit with almond, jojoba and castor oil that all work to lock in moisture and keep facial hair feeling soft and smooth.

Unisex Fragrances

Historically, men’s products have either tended to be unscented or scented by the handful of fragrances traditionally marketed to men like amber, tobacco, whiskey and the like. But now, men are looking for something a little different. There’s a growing trend of opening up men’s products to fragrances that are being dubbed “unisex.” These fragrances include more complex notes and tie in fragrances like florals that may have been viewed traditionally as “feminine,” but in a sophisticated way that appeals to men and women. Looking for a scent to try? Check out our Desert Ghost Flower FO, which combines the “manly” scents of warm sand and amber with sweet cactus pear and the more delicate ghost flower. Who says no?

Challenging Product Stereotypes

It’s not just in fragrance where we’re seeing the status quo challenged. Men are beginning to break into product categories that have long only been marketed to women. Face masks, skin peels and yes, even makeup for men are quickly growing in popularity. The important thing to remember is that you don’t need to go all-in on a line of face masks just for men. Take a look at your existing line for products that would work with broader positioning in the market as unisex. Swapping out a fragrance for something for men and women, choosing more unisex packaging and thinking about more inclusive labeling and product names are an easy way to break into the ever-growing men’s health and beauty market right now.





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